Your content writer will craft headlines and short blurbs to provide email recipients with tantalizing snapshots of the content to be found on your site, driving further traffic back to your website. Using this information, email newsletters can be created using repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences. Time on site: How long does the average visitor stay on your website? Where is that time spent?.Website traffic: What is the average number of visitors your site receives in a month? Where are these leads coming from?.Bounce rates: How many of your site visitors are leaving before engaging with your page? What can we do to improve that?.Your content marketing strategist and project manager can measure the performance of existing collateral to determine which pieces of content resonate most with your target audience based on analytics and key performance metrics including: Most of the content that your newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and useful for recipients, supporting continued interest and trust in your brand. Your Brafton newsletter management team helps you optimize your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximize desired outcomes. By providing website visitors with valuable, relevant content – such as an eBook or white paper – in return for their subscription, you can encourage higher numbers of newsletter sign-ups. Through the implementation of customized website pop-ups, eye-catching calls to action and newsletter subscription form fills strategically placed throughout your site, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. With the Brafton team at the helm of your email marketing strategy, you’ll have more time to focus on what matters most: your customers.Ĭompiling a subscribers list and other targeted recipients for your marketing automation platform or email newsletter tool is the first course of action. Confidence that your newsletter not only follows best practices, but is created with your audience in mind.įrom content creation and inclusion of custom imagery and videos to email marketing automation and performance measurement, Brafton’s content marketing experts will organize, oversee and execute on your strategy.An end-to-end newsletter marketing strategy, including development, execution and long-term performance reports. A dedicated team with deep cross-disciplinary experience. By partnering with us, you’ll be able to benefit from: Through Brafton’s expertise in full-service email marketing, including campaign management and newsletter writing services, you can rest assured your email newsletters are tailored to reach targeted recipients and drive return on investment. Your Brafton team, composed of a content marketing strategist, project manager and content writer, will work together to manage every aspect of your email newsletter campaigns.
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